PhotoRoom

PhotoRoom

AI photo editor for creating professional product and portrait images on mobile

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About

PhotoRoom is a mobile-first AI photo editing app that enables anyone to create professional-quality product images, social media content, and portraits without any design skills. Its core technology uses AI to instantly remove backgrounds from photos with remarkable accuracy, even handling complex edges like hair, transparent objects, and intricate patterns.

Beyond background removal, PhotoRoom offers AI-generated backgrounds that make products look like they were photographed in professional studios or beautiful settings. The app's Batch Edit feature allows e-commerce sellers to process hundreds of product photos simultaneously, making it invaluable for online stores that need consistent, professional imagery at scale.

PhotoRoom has become the go-to app for e-commerce sellers on platforms like Etsy, Amazon, and Shopify who want to compete with professional product photography without the expense. With over 150 million downloads and 100 million images processed monthly, it is one of the most widely used AI creative tools in the world.

Product Features

- Instant AI background removal with hair and detail accuracy
- AI-generated backgrounds (studio, lifestyle, seasonal)
- Batch editing for processing hundreds of images at once
- Object removal for clean product shots
- Retouch for portrait enhancement
- Brand templates for consistent visual identity
- Text and logo overlay tools
- Magic Eraser for removing unwanted elements
- Shadow and reflection generator for realistic product shots
- API for e-commerce platform integration

About the Publisher

PhotoRoom was founded in 2019 by Matthieu Rouif and Eliot Andres, both former GoPro engineers, in Paris, France. The company has raised over $70 million from investors including Balderton Capital and Y Combinator. PhotoRoom generates over $100 million in annual recurring revenue and is one of Europe's most successful AI consumer apps. The company was recognized on the App Store as one of the best apps of the year multiple times.